If you're looking for a camera (or drone) for content creation, travel photography and more, Amazon Prime Day has some great deals, including rare sales on popular models. For example, Sony's latest A7 IV model is on sale for the first time at $2,400, or $2,600 with a 28-70mm kit lens — saving you $100 on each. Meanwhile, Canon is selling its R50 creator's kit for $850 for a savings of $150, Panasonic has its full frame Lumix S5 on sale with two lenses (including a prime) for $1,700 (40 percent off) and OM System is selling the OM-D E-M1 Mark III mirrorless camera for just $1,300, for an impressive $500 discount. There are plenty of other deals as well, and if you don't find what you want at Amazon, some of the products come with the same discount elsewhere.
Sony’s A7 IV is a successful follow-up to its popular mainstream A7 III. Resolution is up considerably to 33 megapixels, and image quality is much improved overall. Video is now on par with rivals with 4K at up to 60p with 10 bit 4:2:2 quality. Autofocus is incredible for both video and stills, and the in-body stabilization does a good job. The biggest drawbacks are rolling shutter that limits the use of the electronic shutter and the relatively high price — but the $100 discount helps ease the latter a bit.
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